Sales promotion and Management Essay Example | Topics and Well Written Essays - 2500 words

Sales promotion and Management - Essay Example For instance, coffee is one of the most valuable import commodities in the whole of the United States of America. To be able to cope with the demand resulting from the popularity of coffee as the most preferred beverage in the world, there have been numerous retail chains that have been established. There has been a remarkable and continued expansion of their operations in the sector. This paper will analyze and critically evaluate the various promotional techniques used in the sector and further evaluate their effectiveness. In addition, the issue of budgeting for the chosen promotional activities and the respective returns will also be discussed. Large self-service retail chains or coffee shops have always provided customers with an experience. This is by the way they provide a wide range of innovative products and services, through well-targeted promotions that have an impact on their buying decisions. Some of the most common promotional techniques that are closely related to product trial include the use of free samples, bonuses, coupons, and discount on purchases and in the shop display. The main reason behind the use of trials is that they determine repurchase behaviour among consumers. In addition, they also mediate in the relationship between sales promotions and repeat-buying behaviour. Repeat-buying behaviour of customers is widely influenced by the values or tastes obtained and perceived on the product or the taste of the coffee in a given retail chain as commonly stated by many. Additionally, the product characteristics, knowledge, trial, availability and subsequent purchase factors influence the customers towards making re-buying decisions in relation to the type of promotional technique employed by the coffee chains. Moreover, the decision by consumers to re-purchase the products on offer or in this case, revisit the retail chains is largely affected by customers’ level of satisfaction that is obtained from the products. It is also

Impressionism and Its Effect of the Development of Art Essay

Impressionism and Its Effect of the Development of Art - Essay Example The essay "Impressionism and Its Effect of the Development of Art" discovers impressionism and it's effect of art development. The Impressionist form of art was peculiar in the sense that unlike other traditional paintings at the time of its origin, Impressionist paintings included relatively small, thin but nevertheless visible brush strokes. Impressionist paintings focused more on depicting light accurately in its altering qualities. Contrary to the fine finish detail to which most traditional artists always wanted to achieve in their works, the Impressionist’s were focused on capturing the immediate effect of a scene in their painting. It was often the case that still lifes and portraits were always painted indoors by artists before the emergence of Impressionism movement. The Impressionists realized they capture the momentary and transient effects of sunlight simply by painting en plein air. As a result, their paintings were a realistic reflection of modern life characteri zed by rich visual effects as opposed to details. In order to achieve the visual effects, the Impressionists often used short â€Å"broken† brush strokes composed of mixed and pure unmixed color. This provided the effect of intense color vibration in their paintings. Prior to the formation of the Impressionism art movement, art painting was being practiced. The earlier painters the 17th-century painters including the Dutch often focused their attention on common subjects but somehow their composition remained largely traditional.